In India people have the habit of reading newspaper as soon as they wake up.One of the most efffective way of reaching people is through newspaper. Despite the many new media options available, traditional newspapers are still a great advertising venue for many types of businesses and organizations. Newspapers are a time-honored place for traditional advertising, still effective in the 21st century. Newspaper advertising requires a different set of tactics than other traditional media, such as television and magazines.
Running ads in major metropolitan newspapers can be effective if your product or service offering is strong enough or unique enough to pull in customers from throughout the readership or circulation area. Different advertising classifications may have different rates.To be effective, advertising needs to have an objective. Following are some of the tips which may help you in presenting an effective Newspaper Advertisement.
1.Avoid clutter in your ad
You will likely turn off viewers if you fill your ad too heavily with pictures or text. Keep your ad clean to ensure that viewers are not overwhelmed.
2. Use simple vocabulary
Potential customers are not likely to consult a dictionary to discover the meaning of a complex or overly technical word. Use easy-to-understand words so that all readers can understand your ad.
3. Top the ad with an attention-getting headline
A bold, headline will draw people to your ad. In the absence of a strong headline, newspaper readers will be more likely to just skip over your section of the paper. Create a headline of not more than five words that clearly communicate.
4. Use a clear, easy-to-read font
Select a bold font in a simple print. Consider the use of Arial or another clear font to ensure that an overly complicated font does not attract potential customers.
5. Do not overload your ad with text
Include no more than two or three sentences explaining the good or service. You only want to include the most important information in two to three simple sentences. In these sentences, you should attempt to highlight why your good or service is preferable to others like it on the market.
6. Add one or two prominent pictures.
Select a picture or two that is relevant to your product to feature in your ad. Do not violate copyright laws by using pictures that you do not have the right to re-print. Either purchase re-print rights, or use your own original photography to ensure that you stay within the law.
7. Do not make fake claims.
Do not make promises you can’t keep. Do not claim that your good or service is the best without imperial evidence to support this fact. Instead of making statements that you can’t back up, keep your claims clear and factual, highlighting specific things that make your product special.
8. Include your contact information.
Your ad does no good if potential customers cannot reach you to purchase the advertised good or service. Include contact information, including your phone and any website that the customer could visit for more information to ensure that an interested ad viewer can easily buy the product he sees advertised.
Various categories like Rent, Name Change, Electronics, Property for sale /Rent,retail Shopping,Vehicles,Astrology,Entertainment,Travel,Remembrance, Classified Ads,Display Ads can be choosen.
So, if you are thinking of publishing Ad in any of the newspapers like The Times of India,Deccan Chronicle,The Hindu, Sakshi, Eenadu, Andhra Jyothi, Leading Tamil, kannada, Malayalam newspapers then, its so easy to book your Ad online through book4ad.com site. To check out the Ad rates,Click on Rate Card. Your credability increases when you advertise with a reputed newspaper publication. Book your ads with 3 easy steps with book4ad.com.