The key to newspaper advertising success is to make your ads work smarter.If you’re a small local business, then it is a challenge for you to get your brand message out there with a low budget.
Here are a few newspaper advertising ideas for local businesses:
1.Go for small ads:
Stop obsessing over the size of your ad.You’d be surprised how effective multiple small ads can be as compared to one or two large ones. So, think about running four quarter page ads instead of one full-page ad, or even a few 3 column by 8 inch ads, then check your sales results. Don’t be surprised if sales have gone up.
2.Keep it simple:
A clean and simple format and layout is always best. Continue this same format throughout all of your ads for brand consistency.
3.Stick to one font:
The last thing you want is for your ad to come across as busy and unprofessional so select one font and use it all throughout the ad. Your logo may use another font, but keep the rest of your ad uniform.
4.Use thin border lines:
Many local business owners make the mistake of selecting an ornate border to use around their ads with the (false) belief it will make their ad pop. Typically these borders just eat up expensive real estate and do little else. Go for either a thin line border or a white border which will make your ad stand out while keeping it classy.
5.Text is powerful:
When it comes to newspaper advertising, words sell and art supports your sales pitch. Don’t make the mistake of thinking your entire ad will be an image with one tiny little tag line. Text is powerful in print.
6.Don’t screw up your headline:
Spend as much time as you have to create a strong headline. What makes a strong headline? It draws the reader in, gains their full attention, and gets them to read the rest of the ad. How do you do this? By telling people exactly how your offer will improve their life.
7.Show your product or Service:
And speaking of images… include images of your product being used and enjoyed. No one wants to see a boring old image of your storefront. Can we please let those images rest in peace? If you sell pizza, show people eating your delicious pizza. People want to see images they can place themselves in.
Newspaper advertising can be an incredible way to reach your market and generate sales. Just remember to use these ideas to increase the effectiveness of your ads.
If you want to advertise in leading newspapers in India in leading publications then book4ad.com is the solution for you.
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1 .Create Ad
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For ad rates click on Rate Card.